|3 Reasons Why You Should Be Asking For Testimonials
Asking for testimonials is vital for growing your business. After all, if people don’t know how good you are at what you do, then they aren’t going to come to you when they need what you provide.
But something that comes up quite often with my networking members, is that they feel awkward asking for testimonials.
In a survey I saw on LinkedIn, more than 25% of people who replied said that they would never ask a client for a testimonial. I was surprised that this figure was so high and that business owners felt unable to ask for feedback.
Here are 3 reasons why I think it’s good practice to ask your client for a recommendation.
Use it in your marketing
It’s all very well telling your potential customers what you can do for them and why you are better than your competition, but there’s no substitute for having real quotes from happy customers to use in your marketing. Add testimonials to your Home, About and Services pages on your website. Use a testimonial as an elevator pitch at a networking meeting. Take a line or two and create a visual for social media.
‘My Athena experience is wholly positive and having you support me and encourage me has allowed me to come out of my comfort zone which has help me develop as well as the opportunity to connect with people that I might not have met.’
Lisa Spitz, Athena Member.
Grow your know, like and trust
Testimonials give your potential customer insight into who you are, what you do and how you can solve their problem in a way that regular copy does not. Of course, you can tell your customers what you do and how, but there’s nothing quite so compelling as the words of a delighted client.
In business, and especially in service-based businesses or smaller product businesses, people buy from people. Your customers want to know that they can trust you to deliver on your promises. Hearing from previous happy customers can really help to close the sale.
‘Debbie runs the group in a most professional manner while being both friendly and entertaining. I feel she cares about the members and wants the best for them.’
Melissa Bach, Athena Member.
Picks you up when things are tough
Having a file of recommendations – lovely things your clients have said about you – can be incredibly powerful when you’ve not had a great day. I recommend you keep all your testimonials in one place so you can read them when you need to remember why you are in business and how you support others.
‘Every group has a different ‘vibe’ and that is down to the group director, for us that’s the lovely Debbie Diggle. Her enthusiasm and genuine support for every member radiates through each meeting and sets the tone for every member and guest. It is a roomful of supportive friends, with Debbie as cheerleader in chief.’
Jo Martin, Athena Member
So why don’t people like asking for testimonials?
Some of my members say that they are reluctant to ask their clients for testimonials because they feel awkward having to ask and that the client should give the testimonial of their own volition.
Clearly unsolicited testimonials are amazing and so gratefully received but there’s nothing wrong with asking for one. You clients are busy people and they might simply have forgotten to do the testimonial.
Some members say they are worried about asking for feedback in case it’s not very positive. To that worry I always say ‘If the client had been unhappy with your service, you’d already know about it.’ People will give poor feedback quickly but they often forget to give good feedback unless prompted.
So, to practice what I preach, here are a couple more of my recent testimonials to give you a flavour of what being an Athena member is like and how you can benefit.
‘Being part of Athena is like having a tribe of cheerleaders behind you in all that you do!
Not sure how to approach a tricky business-related matter? Put it out there at the meeting.
Feeling a bit low? A follow Athena friend will always be there with an ear or a shoulder.
Need to promote an aspect of your business? They will like, share, tag, attend, shout about and wholeheartedly recommend you whenever they can.
Looking for a particular person for a particular job? Look no further than your network; someone will know someone who can help.
Plus, the unfailing support Debbie our Regional Director gives to each and every member goes above and beyond; she is phenomenal. Athena will help both you and your business to grow. I have happily been a member of Athena (Bushey) for 4 years now, will continue to do so and would recommend it to any women in business.’
Rachel Levy, Bushey member
‘I’ve been a member of the Harrow Athena group for nearly 3 years. When I was first approached to attend as a visitor, I was initially sceptical as I thought it would be a high pressure and possibly unwelcoming group. How wrong was I? I felt comfortable and relaxed from the moment I stepped into the venue.
The ladies were all very friendly, came from diverse and interesting businesses and were genuinely supportive. It didn’t take me long to start my Athena journey. During my time, I have built strong relationships both on a professional and personal basis. There is always someone to share my successes or disappointments with and I can honestly say it’s the best decision I have made as I have been able to grow my business through the opportunities presented.
The success of our group has been down to our Regional Director Debbie Diggle. Our meetings are always fun and informative, I always leave our meetings on a high. I recommend Debbie and Athena highly to any ladies out there that would like to grow their businesses within a supportive and dynamic networking group.’
Varsha Joshi, Harrow
If you are a woman business owner who would like to meet other like-minded professionals in a non-pressured environment, grow your business through the support of the networking group and feel comfortable asking for testimonials, then I’d love to chat to you and find out more about what you do.
Athena welcome women from all walks of life and all business disciplines, although there is a lockout in each group, so chat to me to find out which group would be best for you.
My groups are:
Watford Wednesday – 3rd Wednesday
Watford Thursday – 2nd Thursday
Bushey – 3rd Tuesday
Rickmansworth – 3rd Thursday
Harrow – 1st Thursday
Kings Langley – 4th Tuesday
Do come for a visit – you will be warmly welcomed by all my members.
If you’d like to chat to me to find out more about the benefits of online networking and how it can support your business, please email me at email@example.com or ring me on 07733 076775.
You can also connect with me on LinkedIn