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January 2021

Business Networking for Women – 4 Huge Benefits of Membership

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Business networking for women comes in a variety of shapes and sizes, just like women themselves. One size does not fit all. Depending on the type of business you have and the services/products you offer, different sorts of business networking might be better suited to you than others. In this first blog of 2021, I’m going to outline some of the biggest benefits of having a membership in a business networking group for women.

Some networking groups offer a pay-as-you-go approach which is usually a low payment per meeting with no annual subscription. Other such as The Athena Network are membership based with an annual subscription which can be split into an up-front payment and a monthly subscription. Let’s explore the advantages of the membership style of business networking.

  • Strong commitment to the network

Making an annual subscription payment to be a member of a group shows a commitment to that group. You are demonstrating that you are serious about networking. This approach enables you and the other business owners to support each other because you know that you will see each other multiple times throughout the year, be able to learn about each other’s business and therefore be able to provide support for each other in the form of practical business skills and emotional support if things get tough. If you want to become a topflight golfer, you have to join a club – you can’t rely on dropping by the local pitch and putt every so often.

  • Relationship building and trust

Business is all about trust. People buy from people but not from people they don’t trust. That’s why one of the best forms of marketing is word-of-mouth. When someone YOU trust gives you a recommendation, you are much more likely to trust that it will be a good recommendation. When you sign up to a membership for business networking, you tap into a world where you can nurture powerful relationships with the other members. If you rely on drop-in networking where you are likely to see different people each week or month, then it can be much harder to build solid relationships and for you to trust each other.

  • Leveraging others’ knowledge and experience

The world of commerce can be bewildering for new business owners. You’ve started a business because you are great at doing the thing you do, but you quickly find that you must be good at all the other activities that are involved with business, such as marketing for new clients, closing the sale, dealing with the paperwork, finance and legals. The list is significant. Business networking groups can help you to gain invaluable insight into how to run your business, benefiting from the collective knowledge, skills and experience of perhaps 20 other business owners. It’s like having a ready-made team for your company. This particular benefit should not be underestimated – I’ve used the services of many of my networking members in my own business and having those trusted resources takes away some of the concern about outsourcing. In addition, if you are REALLY lucky, like me, you’ll have someone in your group that bakes amazing cakes. Who doesn’t need cake in their life, after all?

  • Strategic Alliances

This is where the magic of membership really comes into its own. I’ve seen the most wonderful collaborations happen and sometimes between the most unlikely of partnerships. There are the obvious alliances such as the cake maker, photographer and the event planner who can work together to create a wedding package for example. But think a little more laterally and you can come up with lots of ways to create something unique by joining forces with someone else in your group. It’s exciting to watch the relationships form and when we have a new member joining the network, I can’t wait to see how they will fit into the team.

How can you find the best business networking for women?

Well, you’ve landed on this blog because you searched for ‘business networking for women’ or you might have seen this blog on social media or had it sent to you by someone in the network who thinks YOU could be our next member, so that tells me you are already interested.

If you’d like to see if the Athena Network is the right business network for you, I’d love to hear from you. There are 6 groups in my region with a wide variety of business owners in each, so if your discipline clashes in one group, there will likely be another group you can join. We do operate a one member per discipline per group policy so you can lock out your competition, which is another benefit you won’t get from the pay-as-you-go flavour of networking.

Get in touch for a quick chat to find out more and get your business off to a flying start in 2021.

Until next time


What’s it all about and how does it work?

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“This time next year, we’ll be millionaires!” Remember that line from Only Fools and Horses? It still gets a chuckle. The hopes and dreams of every business owner wrapped up in a few unforgettable words……

Well, I’m no Del Boy and I’m pretty sure you’re a bit savvier than the long-suffering Rodney but I am a business owner that wants to help women move forward and achieve their professional goals.

Step up to Success is an exciting chance to learn the ins and outs of business, to help you keep the momentum going and to support you through those rough patches.


The community is geared towards business women who might feel stuck and need that extra push.

Over time we will tackle issues facing business owners generally, as well as focusing upon areas that specifically impact women in business.

The aim is to rediscover the passion you once had for your company and to learn how to knock down the obstacles in your way piece by piece (or spreadsheet by spreadsheet!)

We will learn the best routes to financial growth, business expansion and how to take your professional life in a new direction. We will also set realistic goals for you and your business.


Step up to Success is a community for women who have been in business for one year or more.

Every month members will be asked to set out their goals for the next month and these will be followed up during the month and at the start of the following month when the next goals will be set.

There will be brainstorming sessions every week and a number of mastermind groups each month.  At each mastermind, 2 ladies will be in the spotlight for 30 minutes each to discuss their particular business issue and get feedback from the other ladies (up to 6 others) at the mastermind session.  They might want to discuss general matters, a particular hurdle blocking their path to success or to celebrate something that has happened in their business.

Training sessions will be held monthly.  The training requirements will be discussed during some of the brainstorming sessions.

Each lady will have the option of being linked up with a ‘business buddy’ for the month.  These ladies will keep each other accountable and on track with their businesses.

By joining us, you will have access to all of this and more!

There is no fixed amount of time to be a member – you can join whenever you like and leave when you like, but then why would you want to leave?